Handheld Gaming Devices to Reach 29.3 Million by 2028, According to Omdia Research

The handheld gaming industry is experiencing a significant resurgence, with new research from Omdia revealing that 19.3 million handheld gaming devices were sold globally in 2023. This growth is expected to continue, with estimates projecting sales to reach 29.3 million units by 2028.

The rise of handheld gaming can be attributed to the success of the Nintendo Switch, which set a new standard for portable gaming by combining the features of a console into a handheld device. This innovation has inspired other companies to enter the market, with products like the Steam Deck and PC gaming handhelds from ASUS and Lenovo gaining popularity.

In addition to traditional handheld devices, there is also a growing trend towards handhelds powered by streaming, such as the PlayStation Portal. These devices offer the convenience of playing games away from a stationary TV or monitor, increasing engagement and spend within gaming ecosystems.

According to James McWhirter, Senior Analyst at Omdia, handheld gaming is no longer a solitary segment within the gaming market. Instead, it now coexists alongside PC, console, and mobile platforms, creating a more vibrant and competitive landscape.

As the market for gaming handhelds continues to evolve, new entrants will need to have a clear focus and understanding of the industry to succeed. Omdia’s Games Handhelds Database provides valuable insights into the complexities of the handheld gaming market, forecasting sales, volume, and market categories through 2028.