Health and fitness businesses leading the way in the UK start-up sector during an Olympic year

Health, fitness, and wellbeing start-ups are on the rise in the UK, with around 12 per cent of companies accessing business-building tools through the StartUp UK programme identifying themselves in this sector. The growing interest in health and wellness among Generation Z and Millennials is driving this trend, with a projected 12 per cent growth in the UK market over the next three years.

One such success story is Laurène Mosely, a mum-of-three who launched SleepaSloth, a baby soother business aimed at helping families manage sleep in young babies. Using tools from StartUp UK, Laurène was able to create a plan to bring her product to market, which is now set to receive its first shipment next month. She credits the programme with providing valuable support and guidance in navigating the complexities of starting a business.

Another entrepreneur making waves in the health and wellness sector is Sophia Harding, founder of Palm of Feronia, a natural self-care brand focusing on aromatherapy and crystal healing. Sophia utilized StartUp UK to better understand her strengths and weaknesses, ultimately helping her to improve her financial forecasting skills and grow her business.

With the support of programmes like StartUp UK, these entrepreneurs are seizing opportunities in the booming health and wellness market, demonstrating the potential for growth and innovation in this sector. As more individuals look to capitalize on the trend towards health and wellbeing, accessible and affordable business support will be crucial in helping them succeed and thrive in the competitive start-up space.