Hong Kong Introduces Innovative Incentive Playbook to Boost Business Growth

The Hong Kong Tourism Board (HKTB) recently launched a groundbreaking campaign titled “Hong Kong Incentive Playbook: Up the Game for Your Team” at The Regent Hong Kong, marking the largest celebration ever with over 110 agents from eight markets in attendance. The campaign aims to inspire and reward incentive groups with over 100 new and authentic Hong Kong experiences tailored to emerging incentive travel trends.

Dane Cheng, Executive Director of HKTB, expressed his enthusiasm for the campaign, highlighting the significant increase in MICE visitors to Hong Kong, with the Meeting and Incentive segment accounting for 65% of the total. The launch of the Hong Kong Incentive Playbook is set to elevate the city’s appeal as the ultimate destination for incentive travel, offering unparalleled experiences for corporations to motivate and reward their teams.

The Playbook covers a wide range of themes including Arts & Culture, Wellness & Nature, Neighbourhoods, Nightlife & Parties, and Hong Kong Signatures, providing incentive travel planners with a comprehensive guide to customize exciting itineraries in Hong Kong.

During the celebration, agents from Mainland, Indonesia, Malaysia, the Philippines, Singapore, Thailand, South Korea, and India were treated to exclusive first-hand experiences of Hong Kong’s diverse offerings. From traditional Tai Chi classes to immersive Chinese fan painting workshops, the agents experienced a range of activities showcasing the city’s unique culture and attractions.

The event also featured a series of themed short videos and a campaign website to further promote the Playbook. With glowing reviews from industry professionals, Hong Kong is poised to become a top choice for incentive travel, offering a perfect blend of cultural encounters, wellness activities, and vibrant nightlife experiences.