How a £600 car purchased on eBay inspired GoHenry: The story of a mum’s unexpected delivery

In a small town in England, a mother’s concern over her son’s online shopping mishap led to the creation of a successful financial education platform for kids. Louise Hill, the co-founder and CEO of GoHenry, shared her inspiring journey from a simple parenting hack to a multi-million-pound business.

It all started when Louise’s son bought a £600 car on eBay, thinking it was a toy. This incident, along with other schoolgate stories of kids overspending online, prompted Louise to think about the importance of teaching children practical money skills. She began by printing invoices for her kids’ expenses and deducting the amount from their pocket money, aiming to instill a sense of financial responsibility.

As she heard more parents struggling with similar issues, Louise saw an opportunity to create a solution. Thus, GoHenry was born – a prepaid debit card and learning app designed to empower kids with financial knowledge in a safe environment. Despite facing challenges like changing the company name and managing rapid growth, Louise’s dedication to her mission of making every kid smart with money has driven GoHenry’s success.

Reflecting on her journey, Louise emphasized the importance of taking risks, seeking support, and hiring talented individuals. Her advice to aspiring entrepreneurs, especially women, is to have confidence, plan for scalability, and not be afraid of failure. With over 12 years of experience running GoHenry, Louise’s story serves as a testament to the power of perseverance and innovation in the business world.