How a £600 car purchased on eBay inspired GoHenry: The story of a mum’s unexpected delivery

In a small town in England, a mother’s frustration turned into a million-dollar idea that revolutionized the way kids learn about money. Louise Hill, the co-founder and CEO of GoHenry, shared her inspiring journey from a simple household problem to a successful business venture.

It all started with a simple concept – teaching kids the value of money in a digital age. Louise noticed a common issue among parents at the school gates – their children’s reckless spending habits. One parent shared a story of her son buying a £600 car on eBay, thinking it was a toy. This sparked an idea in Louise’s mind – a service that would empower kids with financial skills in a safe environment.

With determination and a clear mission in mind, Louise and her co-founders worked tirelessly to bring their idea to life. Despite facing challenges like funding and scaling the business, they persevered and eventually launched GoHenry in 2012. The prepaid debit card and learning app quickly gained popularity, reaching over two million users across multiple countries.

Reflecting on her journey, Louise emphasized the importance of staying true to your mission and planning for scale from day one. She also highlighted the value of hiring people who are better than you and being open to learning from failure.

As GoHenry continues to grow and innovate, Louise’s story serves as a reminder of the power of perseverance and passion in turning a simple idea into a successful business. Her advice to aspiring entrepreneurs, especially women, is to find support, plan for scale, and embrace the risk of failure as a stepping stone to success.