How a £73 purchase from Victoria Beckham transformed my life without her even knowing

Victoria Beckham made a bold statement at her Paris Fashion Week show in March 2024 by strutting down the catwalk on a pair of sleek black crutches. The Spice Girls star suffered an injury in the gym, but that didn’t stop her from showcasing her latest collection in style.

The crutches, courtesy of UK brand Cool Crutches, created by Amelia Peckham, caught the attention of fashion enthusiasts worldwide. “For Victoria Beckham to choose our crutches was a pivotal moment,” Amelia shared with HELLO!. “It’s a phenomenal endorsement for her to choose our brand, especially considering her access to top medical teams.”

Since Victoria rocked the Cool Crutches on the runway, the brand has seen a 70% increase in sales. “The business has been busy!” Amelia exclaimed. The surge in interest has not only boosted sales but has also sparked important conversations about mobility aids and changed perceptions in the industry.

Amelia’s inspiration for creating Cool Crutches stemmed from her own struggles with standard crutches after a quad biking accident in 2005. The discomfort and limitations she faced motivated her to design crutches that were not only comfortable and safe but also stylish.

Cool Crutches have not only transformed Amelia’s confidence but have also helped others regain their independence and style. “They became an extension of me and my style, not a reflection of my physical ability,” she expressed. The success of Cool Crutches is not just a business achievement but a testament to the power of innovation and inclusivity in the fashion world.