How lifestyle creep can lead HIFIs to spend all their earnings, as explained by a financial advisor

Millennials and Gen Zers are driving a surge in luxury spending, according to a recent report by Bain & Co. published in January 2023. Sherwood News reported that these age groups were responsible for a 22% increase in luxury spending in 2022, with a particular focus on luxury fashion, travel, and dining out. The report highlighted that young consumers are often influenced by their favorite celebrities and social trends when making purchasing decisions.

However, this trend of high-income, low-wealth individuals (HIFIs) living beyond their means is a cause for concern, as noted by Natasha Knox, founder of Alaphia Financial Wellness. Knox pointed out that many HIFIs are spending all their earnings without saving anything, leading to financial insecurity. Factors such as inflation and the rising cost of living in the US have contributed to this precarious financial situation, with inflation rates doubling over the past decade.

Knox explained that the spending psychology of HIFIs often stems from a desire to belong and keep up with their peers. Many individuals base their spending on their gross income without considering deductions for taxes, retirement savings, and essential expenses. Additionally, windfalls like work bonuses can lead to overspending, as some clients allocate the money to multiple major purchases without considering long-term financial goals.

The key, according to Knox, is for HIFIs to make small changes in their spending habits that can significantly impact their future wealth. While many HIFIs are not in debt, they fail to prioritize savings, which can lead to financial instability in the long run. By setting budgets, tracking expenses, and making conscious spending decisions, individuals can enjoy their lifestyle while building wealth over time.

Knox emphasized the importance of understanding how assets can accumulate gradually and how even minor reductions in overspending can make a meaningful difference in one’s financial well-being. By recalibrating their spending to align with their income and focusing on long-term financial goals, HIFIs can achieve greater financial security and stability.

If you are a HIFI struggling to afford your lifestyle despite a high income, consider reaching out to share your story with the reporter at allisonkelly@businessinsider.com. By shedding light on the challenges faced by HIFIs, we can work towards promoting financial literacy and responsible spending habits among young consumers.