HYBE, the South Korean entertainment company behind global sensation BTS, has found itself embroiled in controversy after being accused of having ties to a religious cult. The allegations surfaced following a feud between HYBE chairman Bang Si-hyuk and ADOR CEO Min Hee-jin, with rumors swirling about the company’s connection to Dahn World, an organization founded by Lee Seung-heon.
Lee Seung-heon, who is known for his work in brain potential development, has been labeled as a cult leader by some, leading to speculation about HYBE’s involvement with the organization. The fact that Lee Seung-heon is also the founder of Global Cyber University, where several K-Pop idols, including members of BTS, have studied, has only added fuel to the fire.
Fans have pointed to various connections between HYBE artists, such as TXT, GFRIEND, NewJeans, and LE SSERAFIM, and the alleged cult, citing themes in their music and concepts. The recent disbandment of GFRIEND, who released a song titled “Mago” which is also the name of a goddess worshipped by Dahn World followers, has raised eyebrows among fans.
In response to the allegations, HYBE has stated that they are investigating the claims made against them, including accusations of concept theft and cult association. The company’s reputation, built on the success of BTS and other artists, now hangs in the balance as they navigate this controversy. Fans and critics alike are eagerly awaiting further developments in this unfolding story.