Hyundai Motor India Ltd. (HMIL) has announced the launch of the fourth season of its iconic Hyundai SUV owner drive – Hyundai Explorers Adventure. This season, themed ‘Quality of Time’, aims to provide Hyundai SUV owners with unforgettable experiences and adventures, in line with the company’s global vision of ‘Progress for Humanity’.
Since its inception in 2021, Hyundai Explorers Adventure has redefined the concept of travel for Hyundai SUV owners, transforming it from a mere mode of transportation to a thrilling journey of exploration. With a total of 14 curated drives across three seasons, Hyundai has already brought the joy of exploration to over 250 Hyundai SUV owner families and more than 650 individuals across India.
Tarun Garg, COO of Hyundai Motor India, expressed his excitement for the fourth season of Hyundai Explorers Adventure, stating that the initiative embodies the brand’s ethos of innovation, adventure, and community. He emphasized that Hyundai Explorers Adventure is more than just a drive – it is a testament to the company’s commitment to customer-centricity and its position as a pioneer in the SUV segment.
Over the years, Hyundai Explorers Adventure has garnered remarkable loyalty among participants, spanning diverse age groups and fostering a sense of kinship between Hyundai and its customers. The initiative has created a devoted fandom around Hyundai Explorers, showcasing its profound impact on creating lasting memories and connections.
In season 4, Hyundai Motor India is proud to extend thrilling drives across the country, with locations including Jim Corbett, Gwalior, Agra, Gulmarg, Nashik, Cherrapunji, Pench, Chikkamangaluru, Munnar, Narkanda, Manali, Leh, and many more. These drives have been meticulously planned based on customer feedback, promising unparalleled excitement and adventure for Hyundai SUV owners.
The digital footprint of Hyundai Explorers Adventure continues to grow, with over 8 million views and engagements on social media. This underscores the strong bond and sense of camaraderie within the Hyundai Explorers community, showcasing the enduring appeal of the initiative and its impact on creating memorable experiences for participants.
Hyundai Explorers Adventure season 4 is set to offer Hyundai SUV owners a chance to ‘Live The SUV Life’ with a range of leading SUVs, promising adventure-filled drives and unforgettable memories. The initiative reflects Hyundai’s commitment to fostering connections and facilitating unique experiences for its customers, reinforcing its position as a leader in the SUV segment.
As Hyundai Motor India embarks on this journey of exploration with its valued customers, the company aims to strengthen its community of Hyundai SUV owners and provide them with opportunities to explore diverse landscapes and create lasting memories. Hyundai Explorers Adventure season 4 promises to be an exciting and enriching experience for all participants, embodying the spirit of adventure and camaraderie that defines the Hyundai brand.
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