IDN Times: From a Part-Time Blog to a Media Empire
In the bustling world of digital media, IDN Times stands out as a unique success story. What began as a part-time blog a decade ago in a Singapore apartment has now evolved into a media empire that reaches a staggering 80 million people in Indonesia, a country with a population of 279 million.
The key to IDN Times’ success lies in its ability to target the younger generation, specifically millennials and GenZ, beyond the confines of Greater Jakarta. Diba Saleh, IDN Times’ Senior Head of Business Operations, emphasized the company’s vision of addressing the information gap that often neglects regions outside of Jakarta and Java.
Over the years, IDN Times has expanded its offerings from short news content to a diverse ecosystem of subsidiaries, including its own “superapp” that houses a news aggregator, movies and series, quizzes, and a livestream platform. By building this comprehensive ecosystem, the company has been able to sustain itself without relying on external clients for services.
One of IDN Times’ innovative strategies involves leveraging its digital media arm to drive revenue through entertainment products. By directing users from its news division to consume entertainment content, such as movies and music festivals, the company has seen a significant increase in profits.
As IDN Times continues to grow and adapt to the evolving digital landscape, its focus remains on staying relevant to its audience. With a commitment to serving the younger generation of Indonesia, IDN Times has solidified its position as a leading media platform in the country.