Increase in Black and Hispanic entrepreneurs moving to Lakeland

The city of Lakeland is experiencing a surge in entrepreneurship as more people move to the area with innovative business ideas. One such success story is Venny Smith, the owner of Granny Mac Beverages Co., who turned his grandmother’s sweet tea recipe into a thriving business in 2022.

Smith, inspired by his 92-year-old grandmother who has been making the tea for over 25 years, launched Granny Mac Beverages, which is now sold in 10 different convenience stores and restaurants around Lakeland. The flagship product, Mango Cranberry, holds a special place in Smith’s heart as it was the first tea his grandmother introduced to the family.

With the help of the Tampa Bay Black Business Investment Corporation, Smith was able to scale his small business and reach new heights. The organization provided valuable resources and guidance on how to grow his company effectively.

The Lakeland Chamber of Commerce has also noticed a significant increase in African American and Latino entrepreneurs in the city, with organizations like the Black Business Investment Corporation and Prospera, USA offering support to new businesses. One such entrepreneur is Natalia Calderon, owner of Natalia Calderon Design, who specializes in creating visually stunning websites tailored to her clients’ brand identity.

Overall, small business owners in Lakeland are optimistic about the future and the support they receive from the community. As more entrepreneurs bring their ideas to the city, the entrepreneurial spirit in Lakeland continues to thrive.