India Inc. Embraces Sports and Fitness Culture to Boost Employee Health and Morale
India Inc. is on a mission to promote a healthy and active lifestyle among its employees, with many organisations rolling out various initiatives to encourage fitness and well-being. From in-house sports clubs to fitness challenges, companies are leaving no stone unturned to ensure their employees stay fit and healthy.
According to HR and fitness experts, in-house sports clubs and competitions are the most popular among employees, fostering a sense of camaraderie and teamwork. Despite the plethora of options available, initiatives like gym memberships and office workout programs are seeing a low uptake, while sports leagues and tournaments are gaining momentum.
One such success story is the Puma SportsLife League (PSL), a sports league initiated by sports brand Puma India in 2015. The league, which includes multiple teams, annual auctions, and playoffs, has become a cornerstone of Puma’s organisational culture, fostering employee engagement and relationships outside of work teams.
Tata Consultancy Services (TCS) is another frontrunner in promoting participative sports and fitness, with programs like Fit4Life and TCS Cares. TCS has also been actively involved in sponsoring and partnering in various races, including the Tata Mumbai Marathon and the New York City Marathon.
These sports initiatives not only boost employee morale and engagement but also have a positive impact on employee health and fitness. Vijayraghavan Venugopal, co-founder and CEO of Fast&Up, emphasizes the importance of sports events in promoting a healthier lifestyle and fostering teamwork among employees.
With a focus on promoting a culture of sportsmanship and teamwork, companies are reaping the benefits of a healthier and more engaged workforce. From cricket tournaments to basketball playoffs, employees across organisations are embracing sports and fitness activities to stay active and motivated.