InnoVision Marketing Group Chosen as Agency of Record for Popular Tennessee Restaurant, Buddy’s Bar-B-Q

InnoVision Marketing Group Named Agency of Record for Buddy’s Bar-B-Q

SAN DIEGO – InnoVision Marketing Group, a San Diego-based full-service advertising agency, has been selected as the agency of record for Buddy’s Bar-B-Q, a beloved East Tennessee barbeque hotspot. This partnership will see InnoVision Marketing Group working closely with Buddy’s Bar-B-Q to develop a comprehensive marketing and communications strategy for a rebranding campaign and planned expansion throughout the southern United States.

Buddy’s Bar-B-Q has been a staple in Knoxville since 1972, offering a wide range of mouthwatering barbeque options, including slow-cooked pulled pork, chicken, beef, smoky wings, and more. With 19 locations in Tennessee, Buddy’s Bar-B-Q is now looking to expand into new markets and showcase its successful franchise model.

The restaurant’s customer base spans generations, with families gathering to enjoy the welcoming atmosphere and quality ingredients that Buddy’s Bar-B-Q is known for. Mark Lemoncelli, Co-Owner & CEO of the Buddy’s Family of companies, expressed excitement about the partnership with InnoVision, citing the agency’s expertise in the fast-casual dining sector as a key factor in propelling Buddy’s Bar-B-Q towards future growth.

InnoVision Marketing Group will be working closely with the Buddy’s Bar-B-Q team to develop and execute a rebranding and expansion strategy, covering all aspects of marketing including branding, advertising, digital media, public relations, social media, and video production. The agency’s CEO & Executive Creative Director, Ric Militi, highlighted the heritage and authenticity of Buddy’s Bar-B-Q, emphasizing the brand’s deep roots in the community.

With InnoVision’s experience in franchising marketing, Buddy’s Bar-B-Q is poised to reach new heights and expand its reach beyond Tennessee. The agency’s portfolio includes other successful fast-casual brands, positioning them as the ideal partner for Buddy’s Bar-B-Q’s growth strategy. For more information on Buddy’s Bar-B-Q, visit BuddysBarBQ.com, and to learn more about InnoVision Marketing Group, visit their website or email PR@TeamInnoVision.com.