Different Productions, the Lebanese production company behind hit shows like “Dubai Bling” and “It’s OK,” is celebrating its 10th anniversary this month. Mazen Laham, the man behind the success of the company, shared some exciting news about their upcoming projects and the future of television in the region.
Laham revealed that shooting for the third season of “Dubai Bling” has already wrapped up and teased that it will be even bigger than the previous two seasons. The show, which follows a group of friends living in Dubai, has garnered global success and ranked in the top 10 for non-English series on Netflix.
Despite the show’s popularity, Laham acknowledged that they never expected it to become such a massive hit. He emphasized the importance of adapting international formats to fit the cultural sensitivities and preferences of the region while maintaining the original spirit of the show.
In addition to “Dubai Bling,” Different Productions is also working on an original docuseries for Starzplay called “Unstoppable.” The show will feature children competing in a football-based reality competition, with the winner potentially getting a chance to play for a top Italian team.
Laham expressed his optimism about the Saudi Arabian market, citing the country’s growing number of original productions and the development of infrastructure projects like Neom and AlUla. He believes that Saudi Arabia has the potential to become the biggest media hub in the region in the near future.
As the television landscape continues to evolve, Laham emphasized the importance of catering to different audiences, whether it be traditional TV networks or streaming services like Netflix and Starzplay. He highlighted the success of docuseries like “Dubai Bling” and “It’s OK,” which keep viewers hooked with serialized storytelling.
With a focus on creating engaging and culturally relevant content, Different Productions is poised to continue its success in the industry. As they celebrate a decade of groundbreaking television, Laham and his team are looking towards the future with exciting new projects and a commitment to delivering high-quality entertainment to audiences in the region and beyond.