Instagram introduces new feature allowing users to share secret Stories that can only be unlocked by sending a direct message

Instagram is rolling out a series of new features for Stories, aiming to enhance user engagement and creativity on the platform. One of the most exciting additions is the “Reveal” feature, which allows users to post hidden Stories that can only be uncovered by sending a direct message. This feature not only adds an element of mystery but also encourages interaction between users.

To use the Reveal feature, users simply need to tap the stickers icon when creating a Story and select the “Reveal” option. They can then add a hint about the blurred story, prompting their friends to send a DM to reveal the content. This feature is particularly beneficial for creators looking to boost engagement with their Stories without having to sift through countless DMs.

In addition to Reveal, Instagram is introducing an “Add Yours Music” sticker for Stories, enabling users to share songs that reflect their mood and invite their followers to do the same. This feature builds on the existing “Add yours” sticker, fostering a sense of community and shared experiences among users.

Furthermore, Instagram is launching a “Frames” feature that transforms photos into virtual Polaroids, complete with date and timestamp details. Users can shake their phone to reveal the virtual Polaroid or click a button for a similar effect, adding a nostalgic touch to their Stories.

Lastly, the new “Cutouts” feature allows users to create custom stickers from any part of a video or photo in their camera roll, similar to Apple’s image cutout tool. These updates come as Instagram implements changes to its ranking systems to prioritize original content from smaller creators, addressing concerns about algorithmic reach and content aggregation on the platform.