Swiss4, a financial player based in Geneva, has recently announced the launch of its innovative application that combines financial services with high-end lifestyle management. The app, entirely designed and hosted in Switzerland, offers customers security and ease of use, with deposits in CHF held with the Swiss National Bank.
One of the key features of the Swiss4 application is the multi-currency account, which supports CHF, EUR, GBP, AED, and SGD, along with the MasterCard World Elite card. This allows for seamless financial transactions worldwide without the burden of significant currency exchange fees. Additionally, the app includes a digital concierge service aimed at providing customers with top-notch leisure and travel support.
Founded in 2020, Swiss4 is the first company in French-speaking Switzerland to obtain a fintech license from FINMA. The company prides itself on offering high service standards and accessibility, catering to a diverse clientele with discerning expectations. CEO and co-founder Zhina Asmaei emphasized the goal of enhancing the client experience by blending traditional Swiss banking excellence with cutting-edge digital innovation.
The Swiss4 application targets mass affluent customers with bank balances ranging from CHF 50,000 to CHF 1 million. Utilizing SwissCore, an in-house technological infrastructure, the platform ensures total independence and flexibility for customers. With a pricing model based on an annual membership fee of CHF 1,400, Swiss4 offers a range of services at excellent value for money.
Overall, Swiss4’s launch of this groundbreaking application marks a significant milestone in the financial services industry, providing customers with a seamless and integrated financial ecosystem coupled with exceptional lifestyle services.