Intuition: A New VC Fund Focusing on Consumer Tech Amid Rising Investments in B2B Startups by VC Firms

Intuition, a new venture capital firm based in Paris, is making waves in the tech investment world by focusing exclusively on consumer tech. Founded by Hugo Amsellem and Etienne Boutan, the firm has raised an initial fund of €15 million and has already invested in several consumer startups in Europe and the U.S.

Amsellem, a former employee of The Family and writer on consumer tech and influencers, brings a wealth of experience to the table. Boutan, a former professional basketball player and co-founder of AI startup Heex Technologies, complements Amsellem’s expertise with his own unique background.

The duo has recruited NBA champion Axel Toupane, Eliott Kessas, and Erika Batista as venture partners to help expand their coverage in the U.S. market. With a focus on investing in consumer tech companies at the pre-seed or seed stage, Intuition plans to invest in over 40 companies with its initial fund.

Despite the challenges of investing in consumer tech, Amsellem and Boutan see an opportunity in the market. They believe that innovation in artificial intelligence will drive the next wave of successful consumer companies and are committed to supporting these startups.

In addition to traditional investments, Intuition is also incorporating events into its strategy to create a community of like-minded individuals in the consumer tech space. By hosting events in collaboration with other key VC firms, Intuition aims to foster collaboration and innovation within the industry.

With their unique approach to investing and community-building, Intuition is poised to make a significant impact in the consumer tech landscape. Stay tuned for their flagship event at Station F in Paris on September 20th, where they will showcase their vision for the future of consumer tech.