IRIS invests in Middle East due to increasing demand for digital ordering in hospitality industry

IRIS Software Systems, a global leader in digital ordering for the hospitality industry, is set to expand its presence in the Middle East following a surge in demand for mobile ordering solutions. The company has seen a 33% increase in its client base since launching its mobile ordering and digital guest directory platform in the region, with hotels in global chains like Four Seasons, Marriott, and Mandarin Oriental reporting significant revenue growth of between 20% – 40%.

The Middle East hospitality sector is experiencing a boom in mobile ordering as operators look to capitalize on the revenue and efficiency benefits it offers. IRIS provides a flexible and scalable mobile ordering experience for both operators and guests, allowing hotels to cater to a digitally savvy and high-net worth market. Features like multi-lingual digital ordering capabilities and poolside ordering have proven to be popular among international guests.

Graham Rushin, VP Sales and Marketing at IRIS, expressed excitement about the company’s growth plans in the Middle East, citing the region’s positive outlook for future development and investment. He emphasized IRIS’s commitment to supporting clients in realizing their growth ambitions by investing in research and development to provide cutting-edge mobile ordering solutions.

Kennedy Mutinda, In Room Dining and Studio Manager for W Dubai Mina Seyahi, praised IRIS’s mobile dining and guest directory app for its efficiency and convenience, which has led to a significant boost in guest spend and revenue. The app allows guests to order food and beverages and access information with just a few clicks, enhancing their overall experience.

In response to the growing demand for mobile ordering, IRIS has introduced new products and features to its portfolio, including functionality to update menus and guest directory items more efficiently and features like “Order Again” and “Related Items” to enhance the guest experience. These innovations aim to maximize demand from guests and streamline operations for hotel staff.

IRIS will be showcasing its solutions at the Hotel Revolution Summit in Dubai on 21st May, highlighting its commitment to driving innovation in the hospitality industry. With a focus on providing outstanding customer experiences and increasing revenue for hotels and F&B leaders, IRIS continues to lead the way in digital ordering solutions for the global hospitality sector.

For more information about IRIS Software Systems and its offerings, visit their website at www.iris.net. Case studies from hotels like Al Manara, Le Royal Méridien Doha, and W Dubai – Mina Seyahi are available for viewing, showcasing the success of IRIS’s mobile ordering solutions in the Middle East.