Is a subscription to Avianca LifeMiles+ worth the investment?

Avianca’s loyalty program, LifeMiles, has always been a favorite among points and miles enthusiasts for its great value when booking business- and first-class flights on Star Alliance partners. Despite its low redemption rates, the program has faced criticism for its poor IT infrastructure and customer support.

However, Avianca seems to be turning things around with the launch of its new loyalty subscription service, LifeMiles+. This service offers four different membership options, with benefits such as no change or cancellation fees on award tickets, discounts on Star Alliance redemptions, and more.

One of the key features of LifeMiles+ is the new Avianca LifeMiles Elite American Express Card, which offers a welcome bonus of up to 100,000 bonus miles and 3 LifeMiles per dollar spent on Avianca purchases. The card also comes with LifeMiles Silver status and Star Alliance Silver status.

While the subscription requires a minimum six-month commitment, it could be worth it for frequent flyers who regularly book Star Alliance redemptions and would benefit from the perks offered by the program.

Despite its past challenges, Avianca’s LifeMiles program remains an underrated option for travelers looking to maximize their miles and save on redemptions. With promises of improved customer service and attractive benefits, now may be the perfect time to explore the world of LifeMiles and take advantage of the unique offerings of the LifeMiles+ subscription service.