Is Size Important? | Entrepreneur

In the competitive world of marketing agencies, the age-old question of whether size matters continues to be a topic of debate. A recent experience from a small marketing agency sheds light on this issue.

The agency in question recently submitted an RFI for an account that seemed almost perfect for them, except for one major factor – size. Despite feeling like a “tiny fish” compared to other agencies, they decided to pitch for the account anyway, highlighting their depth of knowledge and experience at a high level.

The key takeaway from this experience is that meeting a client’s needs is less about the size of the agency and more about their expertise and flexibility. Small agencies can offer strategic thinking and nimble core teams that can adapt to client needs quickly.

One important aspect to consider when choosing a marketing agency is to keep strategic thinking in-house. Small agencies may have a top-heavy org chart, investing in intellectual capital and experience in their core team, while being able to scale up quickly with remote staffing and contractors.

Building a strong, nimble core of strategic and creative thinkers is crucial for small agencies to stand out. This allows them to offer bespoke solutions tailored to each client’s needs, rather than a one-size-fits-all approach.

Flexibility is another key factor to consider when working with a small agency. The ability to adapt and pivot quickly to meet client needs can be a game-changer in today’s fast-paced market.

In conclusion, while size does matter to some extent, the real value lies in the expertise, flexibility, and strategic thinking that a small agency can offer. By focusing on these strengths, small agencies can compete with larger counterparts and provide unique solutions to clients.