ITS Launches Digital Business Undergraduate Program to Support Business Digitalization

Institut Teknologi Sepuluh Nopember (ITS) has launched a new Digital Business Undergraduate Program to meet the demands of the digital age. The inauguration ceremony took place at the Auditorium of Tower 2 ITS, with Chancellor Ir Bambang Pramujati ST MSc Eng PhD expressing his enthusiasm for the program.

The program aims to equip students with the skills needed to navigate the challenges of digital business and contribute to the digital economy. Head of the ITS Business Management Department, Dr oec HSG Syarifa Hanoum ST MT, expressed confidence in the future graduates of the program, highlighting their potential to become digital business experts.

Dr Lissa Rosdiana Noer ST MMT, Head of the ITS Digital Business Undergraduate Program, elaborated on the curriculum, which focuses on functional management, digital systems and technology, business essentials, and digital business entrepreneurship and development. The program offers courses in digital technology, UI/UX design, AI, IoT, and database systems.

The program aims to produce graduates who can design digital marketing strategies, analyze data, make informed decisions, develop products, and engage in entrepreneurship. The first batch of students will be admitted through Independent Selection for the 2024/2025 academic year, with opportunities for double degree programs with foreign university partners.

The Digital Business Undergraduate Program at ITS is poised to prepare students for the digital future and contribute to the growth of the digital economy. With a focus on practical skills and industry relevance, the program is set to create a new generation of digital business leaders.