J.Lindeberg to introduce ‘Red, White, Blue For Gold’ USA golf campaign on Golf Business News

J.Lindeberg Set to Launch USA GOLF Collection Alongside 2024 Olympics Announcement

Fashion apparel brand J.Lindeberg is gearing up to unveil a bold new collection that merges ‘American spirit with athletic excellence’ in conjunction with the announcement of the USA teams for the upcoming men’s and women’s golf events at the 2024 Olympics in Paris.

The USA GOLF Collection campaign will feature prominent figures such as US amateur golfer and social media influencer Paris Hilinski, as well as skateboarder and Olympian Zion Wright. Alongside these talents, the top American male and female golfers, whose identities will be revealed post-launch, will represent the United States in Paris.

Scheduled to coincide with the men’s and women’s Olympic golf competitions at Le Golf National in Paris from August 1-4 and August 7-10 respectively, the collection will hit stores and online platforms on June 3. The designs, inspired by the iconic colors of the American flag, emphasize both performance and style, catering to fans who seek a taste of athletic glory through fashion.

CEO of J.Lindeberg, Hans-Christian Meyer, expressed the brand’s commitment to embodying the essence of American competitiveness and aspiration through their meticulously crafted designs. In addition to the apparel launch, J.Lindeberg will host a series of culturally impactful events leading up to and during the Paris games to enhance the brand’s presence in the golf sphere and celebrate the global sporting event.

Meyer emphasized that the campaign aims to not only outfit American athletes but also engage fans in the spirit of the games, creating a ripple effect of excitement that resonates with individuals cheering on their favorite athletes. Stay tuned for the official unveiling of the USA GOLF Collection and get ready to show your support for Team USA at the 2024 Olympics in Paris.