Italian tennis sensation Jannik Sinner is making headlines both on and off the court as he gears up for the upcoming tennis season with a groundbreaking collaboration with luxury fashion brand Gucci. As the highest-ranked Italian player in history, Sinner has been breaking fashion norms within the tennis world, and his partnership with Gucci is set to take his style game to new heights.
Gucci’s latest campaign, “Is a Feeling,” captures Sinner’s journey from intense training sessions to competitive matches on international tennis courts. The standout piece of the campaign is Sinner’s custom Gucci duffle bag, featuring the brand’s signature monogram and bold red and green straps, creating a striking contrast against his pristine white attire.
Photographer Riccardo Raspa has beautifully captured Sinner’s rebellious streak and fashion-forward approach, inspired by the bold aesthetics of the 1980s. Sinner’s words reflect the essence of unity and camaraderie in the face of challenges, emphasizing the shared feeling between athlete and brand.
As Sinner continues to make waves on the court, his recent achievements include a career-high ranking of no. 2 and three titles in 2024 at the Australian Open, Rotterdam, and Miami. With an impressive 28-2 match record this season, Sinner is set to compete next at the French Open, where he will undoubtedly showcase his unique blend of athleticism and high fashion.
The collaboration between Jannik Sinner and Gucci signifies a fusion of sports and style, pushing boundaries and inspiring others to embrace individuality and creativity both on and off the court. Stay tuned as Sinner continues to make a statement in the world of tennis and fashion.