Japan is taking steps to address issues of bad visitor behavior and overtourism as the country sees a surge in foreign travelers following the reopening of its borders post-COVID-19. With over 25 million visitors in 2023 and 5.5 million in the first two months of 2024, Japan is now implementing new measures to manage the influx of tourists.
In Kyoto, the popular Gion district, known for its traditional geisha entertainers, will restrict tourists from entering certain private streets starting this spring. Signs will be put up to inform visitors of the private nature of these roads, with fines of 10,000 yen for those who ignore the warnings. However, tourists will still have access to public streets and attractions like the Yasaka Shrine.
Meanwhile, at Mount Fuji, a daily visitor cap of 4,000 people will be enforced starting July 1, 2024, with climbers required to pay a fee of 2,000 yen. The aim is to reduce overcrowding and environmental impact on the sacred site. Additionally, a barrier will be installed in Fujikawaguchiko to block views of Mount Fuji from a popular convenience store, due to issues of littering and traffic violations by visitors.
Despite these restrictions, Japan is also introducing new initiatives to attract foreign visitors, such as extending digital nomad visas to citizens from 49 countries for up to six months. This move aims to support remote work opportunities and boost tourism in the country.