Categories: Health and Fitness

Jeff VanDixhorn appointed as Chief Executive Officer of Daxko

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BIRMINGHAM, Ala., May 2, 2024 — Daxko, a leading software and integrated payments solutions provider in the health, fitness, and wellness industry, has appointed Jeff VanDixhorn as its new Chief Executive Officer. VanDixhorn brings over 25 years of leadership experience in the health and wellness sector, making him a valuable addition to the Daxko team.

As the third CEO of Daxko, VanDixhorn’s appointment marks a significant milestone for the company, which was founded in 1998 to assist non-profit health organizations with memberships, operations, and accounting. Daxko has experienced substantial growth through strategic acquisitions, including well-known brands like Club Automation, Motionsoft, and Zen Planner, among others. The company now serves nearly 40% of member-based health and wellness organizations, ranging from large clubs to boutique studios, YMCAs, and JCCs.

Travis Pearson and Eli Weiss, co-chairs of Daxko’s Board of Directors, praised VanDixhorn’s expertise and leadership qualities, highlighting his proven track record in building teams and growing businesses. VanDixhorn’s extensive career in the health and wellness industry, from club operator to software CEO, uniquely positions him to lead Daxko into its next phase of growth.

VanDixhorn’s appointment follows a thorough board process, ensuring a seamless transition and reinforcing Daxko’s commitment to health and wellness. With a focus on innovation and customer-centered growth, VanDixhorn aims to strengthen Daxko’s ties within the community and expand into new markets, leveraging the company’s broad market reach and growth potential.

“I’m dedicated to positioning Daxko to better serve our communities and to expand into adjacent markets,” said VanDixhorn. “Our core values are founded on community, and as CEO, I’m committed to enhancing our legacy and fostering deeper partnerships. Together, we will continue to empower health and fitness centers worldwide to achieve their goals.”

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