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The Selection’s Leisure Marketing Summit in Los Angeles, presented by Deloitte, brought together over 600 marketing professionals, executives, creators, and influencers for a day of insightful discussions on the evolving landscape of marketing in the entertainment industry. Held at the Beverly Hilton on April 24, the event covered various aspects of marketing in the entertainment sector.

One of the key highlights of the summit was a discussion on the social impact of marketing on sustainability. Lisa McKnight, chief brand officer at Mattel, shared insights on how the iconic doll Barbie has evolved to become more inclusive and diverse, inspiring millions of girls worldwide. Mattel even launched a line of products made from ocean-bound recycled plastic called “Barbie Loves The Ocean.”

Another interesting topic discussed was the influence of artists and athletes on video games. Tyler Bahl, Activision’s head of public marketing, shared how the company engages with influencers and fans through live events to build excitement around new game releases.

The summit also delved into the convergence of marketing strategies for theaters and streaming platforms. Patrick Cole, Disney’s VP of marketing, highlighted the shift towards a more streamlined marketing approach in the era of streaming.

Additionally, the use of artificial intelligence in marketing and the importance of multi-platform marketing strategies were explored by industry experts during the summit. The panelists emphasized the need for innovation and flexibility in marketing to adapt to the rapidly changing media landscape.

Overall, the Entertainment Marketing Summit provided valuable insights into the latest trends and strategies in marketing within the entertainment industry, showcasing the importance of creativity, inclusivity, and adaptability in reaching and engaging audiences.