Josh Freed: “Bonjour-Hi” is a convenient shortcut, not a challenge to the French language

The recent denouncement of the bilingual store greeting “Bonjour-Hi” has sparked controversy in Montreal once again. The greeting, which has been the subject of criticism from various officials and politicians, has resurfaced as a topic of discussion in the city.

A study revealed that the use of bilingual store greetings like “Bonjour-Hi” has increased from four percent to twelve percent in Montreal since 2010. However, the study also highlighted that 98 percent of Quebecers are now able to be served in French, indicating a positive trend in language accessibility.

Despite the statistics, the use of “Bonjour-Hi” carries a deeper psychological meaning that reflects the complex linguistic dynamics in Montreal. The greeting serves as a subtle indicator of the linguistic background of the individuals involved in the conversation.

The practice of switching between languages, known as “the Montreal language switch,” demonstrates the city’s cultural diversity and the ability of its residents to navigate linguistic differences with ease. It symbolizes the goodwill and generosity of Montrealers, regardless of their first language.

While some argue that “Bonjour-Hi” is a courteous conversational finesse, others believe that a simple “Bonjour” suffices as a greeting. The debate surrounding the use of bilingual greetings reflects the ongoing discussion about language identity and cultural heritage in Quebec.

Ultimately, the choice to use “Bonjour-Hi” or stick to a traditional greeting is a personal decision that reflects individual preferences and values. As Montreal continues to evolve as a multicultural hub, the linguistic landscape of the city will undoubtedly continue to shape its identity and character.