Seedtag, the leading contextual advertising company, has made a significant move by appointing Kara Ullmann as Head of Political in the US. With over 15 years of experience in digital media, Kara is set to bring her expertise to establish Seedtag’s go-to-market strategy and build key relationships in the political sphere.
Based in the D.C. region, Kara has worked with agencies and brands across various industries, including the political category. She has been recognized for her contributions to the American Association for Political Consultants (AAPC) and as a judge for the prestigious Pollie Awards.
Seedtag’s President of North America, Brian Danzis, expressed his excitement about Kara joining the team, highlighting her unique blend of political and digital media knowledge. He emphasized the importance of privacy-compliant targeting for political agencies and the role of Seedtag’s contextual AI capabilities in achieving this goal.
Kara’s appointment comes at a time when Seedtag is focused on innovation in contextual advertising, particularly in the political space. By leveraging Seedtag’s AI platform, political advertisers can connect with voters on a more personal level, crafting narratives that resonate with specific audiences.
In her new role, Kara is enthusiastic about empowering candidates and causes with Seedtag’s custom AI contextual targeting. She emphasized the value of issue-based targeting over cookie-based methods, especially in reaching persuadable voters during an election year.
Seedtag, founded in Madrid in 2014, has grown into a global company with offices in multiple countries. With Kara Ullmann leading the political efforts in the US, Seedtag is poised to continue revolutionizing contextual advertising and helping political campaigns engage with voters in a more meaningful way.