In a surprising turn of events, the Duchess of Sussex, Meghan Markle, will face unlikely competition for her lifestyle brand from her father-in-law, King Charles. While Meghan recently launched her new brand American Riviera Orchard, which quickly gained popularity online, King Charles appears to have the upper hand with his Highgrove brand. King Charles, who started his brand in 1990 to promote organic farming and sustainable agricultural practices, also sells his own Organic Strawberry Preserve. The ingredients for King Charles’ products are sourced from his private estate in Gloucestershire, and the products are sold via Waitrose to raise funds for charity.
Since Meghan’s launch, King Charles’ jam has sold out widely, with social media users attributing the surge in sales to the “Meghan effect”. Despite the competition, some have criticized Meghan for the timing of her brand launch, as members of the royal family continue their ongoing health issues. Royal commentator Lizzie Cundy has accused Meghan of being insensitive and “not reading the room” with her pursuits. It remains to be seen how the competition between Meghan and King Charles will unfold, but it is clear that both have their own unique strengths and challenges in the market.
Source: https://www.azquotes.com/quote/1427031