The Legends Tour, a premier golf tour for senior players, has announced the appointment of James Haddock as its new Head of Press and Communications. With over 30 years of experience in UK sports journalism, including more than two decades at Sky Sports, Haddock brings a wealth of knowledge and expertise to the role.
Haddock, who is well-known for his work in golf broadcasting, expressed his excitement about joining the Legends Tour and reconnecting with players he has worked with over the years. He emphasized the importance of the players as the centerpiece of the Tour and expressed his enthusiasm for telling their stories to a global audience.
Keith Mitchell, Chief Marketing Officer for the Legends Tour, praised Haddock’s ability to connect with players and media partners, highlighting his role in the Tour’s expansion plans. With a schedule featuring 20 events across four continents and a prize fund of over €18m, the Legends Tour is poised for growth and aims to engage golf fans worldwide in new and exciting ways.
Haddock’s appointment signals a new chapter for the Legends Tour as it seeks to build on its early successes and continue its upward trajectory. With his experience and passion for golf, Haddock is poised to play a key role in shaping the Tour’s future and solidifying its position as a global golfing powerhouse.