Lincoln Financial Group Launches Innovative MoneyGuard Market Advantage Solution
RADNOR, Pa., May 13, 2024– Lincoln Financial Group (NYSE: LNC) has introduced a groundbreaking solution, Lincoln MoneyGuard Market Advantage® (2024), to cater to evolving customer preferences in the long-term care space. This new offering, issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, provides consumers with enhanced long-term care protection, increased investment options, flexibility, and a tax advantage for their portfolios.
Research conducted by Lincoln Financial reveals that 83% of consumers who do not currently own an asset-based hybrid life insurance policy are interested in such a solution for long-term care. Building on the success of the original MoneyGuard Market Advantage introduced in 2021, the 2024 version offers market-driven growth for long-term care with downside protection, tax-deferred investment growth, and tax-free withdrawals when needed.
Michael Hamilton, vice president and head of MoneyGuard Business Management at Lincoln Financial, stated, “As marketplace needs and preferences shift, Lincoln continues to demonstrate its commitment to meeting clients where they are. MoneyGuard Market Advantage is a forward-thinking solution, and these latest upgrades reinforce its position as a pioneering solution in the hybrid long-term care space.”
The new MoneyGuard Market Advantage (2024) provides consumers with over 50 investment options and the choice between reimbursement- and indemnity-style payments at the time of the first claim. This flexibility extends to financial professionals as well, offering them a choice in how they receive compensation for selling the solution.
With 86% of consumers expressing that having a plan for long-term care needs would boost their confidence in their financial future, the MoneyGuard Market Advantage (2024) presents an opportunity to build a market-driven, tax-efficient plan for long-term care expenses and strengthen their overall portfolio.
Jared Nepa, senior vice president of Life and MoneyGuard Distribution, emphasized the importance of providing financial support to consumers and their families in times of need. With over 35 years of experience in the market, Lincoln Financial remains committed to offering innovative solutions that meet the evolving needs of customers.
For more information on MoneyGuard Market Advantage (2024) and Lincoln’s full suite of MoneyGuard solutions, visit Lincoln’s MoneyGuard solutions webpage.
About Lincoln Financial Group
Lincoln Financial Group helps people plan, protect, and retire with confidence. As of December 31, 2023, approximately 17 million customers trust their guidance and solutions across various core businesses. Headquartered in Radnor, Pa., Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates.
Contact:
Media:
Patrick Wright
Lincoln Financial Group
patrick.wright@lfg.com
(980) 322-4527
Source: https://www.businesswire.com/news/home/20240513190304/en/