Lindsey Curé Expands with Verde Valley Plant Farm.

Verde River Growers (VRG) in Cottonwood is not just a nursery; it’s a thriving hub of creativity and growth under the leadership of Manager Lindsey Curé. With a degree in horticulture and a passion for plants, Curé has transformed VRG into a lush forest of trees, shrubs, perennials, and more.

Starting as a part-time plant waterer, Curé’s dedication and creativity have propelled her to the top of the company. She credits her success to hard work and hands-on experience at botanical gardens and farms. Now, with a seasonal staff of 50, Curé is overseeing an exciting expansion of VRG’s retail space and growing areas.

Customers like Mary Radtke and Beverly Culver rave about the quality and variety of plants at VRG, with Radtke praising the clean and healthy herbs available. The nursery’s commitment to responsible growing practices, such as water conservation and pest management, sets it apart as a leader in the industry.

Curé’s passion for plants extends beyond the nursery, as VRG engages with the community through educational programs and events. With her husband, Mat, now on board as the retail manager, the Curés are a dynamic duo dedicated to bringing the joy of gardening to Northern Arizona.

As VRG continues to flourish and expand, Curé’s vision and leadership are sure to keep the nursery at the forefront of the industry. With a focus on sustainability and community engagement, VRG is not just a place to buy plants – it’s a destination experience that celebrates the beauty of nature.