Nike faced backlash over its 2024 Paris Summer Olympics track uniforms for women, with athletes and fans criticizing the designs for being sexist. The controversy erupted after an image of the women’s unitard featuring a high-cut bikini line was shared on social media by Citius Magazine.
Former U.S. track and field athlete Lauren Fleshman took to Instagram to express her concerns, calling out the brand for promoting sexism in sports. She argued that women’s kits should prioritize performance and comfort, rather than focusing on revealing designs.
Olympic champion pole vaulter Katie Moon also joined the conversation, highlighting the importance of female athletes feeling comfortable and confident in their uniforms. Both athletes emphasized the need for options that cater to different body types and preferences.
In response to the criticism, Nike defended its design choices, stating that the outfits are part of a range of styles available for athletes to choose from. The brand also mentioned that tailoring options will be provided for Olympic and Paralympic athletes at the games.
The USA Track & Field team supported Nike’s uniform options, emphasizing that athletes had a variety of choices available to them. The team stated that athlete comfort and performance were key considerations in the design process.
This controversy comes on the heels of a similar backlash faced by Nike over its league-wide uniform overhaul for Major League Baseball players. The brand has faced criticism for transparency issues with the jerseys and pants, prompting adjustments to be made in collaboration with the MLB and players.