Health and Fitness Content Dominates Digital Engagement Among Young Australians in March
In a digital age where online content consumption is at an all-time high, the latest Ipsos iris data has revealed a significant trend: Health and fitness content took center stage in March. The data shows that young Australians, particularly those aged 14 to 24, played a crucial role in driving this surge in digital health engagement.
According to the Ipsos iris survey for March, there was an impressive 8.2% increase in health website and app usage among young Australians compared to February 2024. Fitness-related applications, in particular, were the most popular among this demographic, signaling a digital health revolution.
Key takeaways from the data include:
– Young Australians aged 14-24 led the surge in health digital content consumption.
– Fitness apps were the most popular among this age group.
– Overall health website and app usage in Australia increased by 1.7%.
– The sports category experienced the highest growth, with an 11.2% increase.
– Australians spent an average of 4.3 hours per day online in March.
The Ipsos iris data also highlighted the top health apps that captured the attention of young Australians in March. Popular apps included Sweat Coin, Flo Period and Ovulation Tracker, Samsung Health, Strava, and Google Fit.
This trend towards increased digital health engagement among young Australians not only promotes a healthier lifestyle but also underscores the importance of credible information and responsible technology use. As Australians continue to embrace digital health tools, the potential for innovation in personal health management is vast.