In the world of social media, influencers have become a powerful tool for political parties to reach out to a wider audience and convey their messages. These influencers, also known as ‘poll-fluencers’, use their platforms to criticize political parties, appeal to voters to make informed decisions, or highlight pressing issues during election seasons.
One such influencer making waves is Arpit Sharma, a chartered accountant from Bulandshahr, Uttar Pradesh, currently working in Ireland. In a video shared by the Aam Aadmi Party (AAP), Sharma urges voters to think critically about their choices and highlights the alleged wrongdoings of the BJP government over the past decade.
Political influencers like Sharma bring a relatable factor to their content, making it more engaging for their audiences. They often use satire and quirkiness to connect with viewers and convey their messages effectively. By humanizing politicians and presenting them in a different light, influencers like Sharma help to bridge the gap between politicians and the public.
Parties across the political spectrum are leveraging the influence of these social media personalities to amplify their messages and reach a wider audience. While some influencers choose to remain neutral and work with multiple parties, others like Sharma, Dhruv Rathee, and Gaurav Karan Chaudhary prefer to maintain their independence and avoid affiliations with political parties.
The impact of influencers on elections is a topic of debate among experts. While some believe that influencers can sway opinions and influence votes, others argue that their influence is limited and often seen as paid promotions. However, the trend of political parties collaborating with influencers is on the rise, with parties like the BJP and Congress actively engaging with influencers to promote their agendas.
In the run-up to elections, state governments and political parties are strategically reaching out to influencers to promote their social welfare schemes and connect with voters on a more personal level. Influencers like Chandani Bhagat and Samyak Jain have worked with parties like the BJP to create content that highlights government initiatives and engages with their followers.
Overall, the role of influencers in politics is evolving, with parties recognizing the power of social media personalities to shape public opinion and reach a diverse audience. As the influence of influencers continues to grow, their impact on elections and political discourse is likely to become more significant in the years to come.