Mark Zuckerberg, CEO of Meta, introduces Meta AI expansion and new WhatsApp Business features at Conversations 2024

At Meta’s Conversations 2024 event, CEO Mark Zuckerberg made waves with his announcement of significant advancements in AI and exciting new features for WhatsApp Business. Zuckerberg’s emphasis on Meta’s dedication to AI set the tone for the event, with the CEO stating, “Our goal here is to build the world’s leading AI service, both in quality and in usage.”

One of the standout announcements was the expansion of Meta AI, which will soon be available in Portuguese and other languages. This expansion will allow more people around the world to interact with the AI assistant across Meta’s various apps, a move that Zuckerberg believes will leave users “blown away.”

Zuckerberg also outlined a future where businesses can leverage AI to connect with customers in personalized ways, with Meta currently testing an AI-powered business agent with select companies in India and Singapore, with plans to expand to Brazil soon.

The CEO also highlighted how AI is already enhancing WhatsApp’s ability to connect businesses with relevant customers through optimized delivery tools. With the use of Ads Manager, businesses can now deliver messages to customers who are most likely to be interested, thanks to AI systems recommending the right subset of recipients.

In addition to these advancements, Zuckerberg revealed several key updates for WhatsApp Business, including the rollout of Meta Verified for WhatsApp in Brazil, India, Indonesia, and Columbia. This feature will help businesses build credibility and trust with customers through verified badges, impersonation protection, and prioritized support. Furthermore, businesses will soon be able to offer voice calls on the WhatsApp Business platform, allowing for more personal interactions and support for complex inquiries.