MarketBeat Open – Sioux Falls Live to Host ATP Tour’s Debut in South Dakota this Fall

The excitement is palpable in Sioux Falls as the city prepares to host the first-ever Associated of Tennis Professionals Tour event in South Dakota. The MarketBeat Open presented by USTA Northern is set to take place at Huether Family Match Pointe from Oct. 20-27, marking a significant milestone for professional tennis in the upper midwest.

With the support of USTA Northern, the tour was secured for Sioux Falls, bringing future ATP Tour stars to the region after a decade-long absence of professional tennis. The event is expected to draw top players from around the world, with the added incentive of earning a wild card entry into the 2025 Australian Open for the American player with the highest ranking point total.

The Sanford Sports Complex, known for hosting marquee sporting events, will now showcase professional tennis on its impressive facilities. The MarketBeat Open, an ATP 75 event, will feature a 32-player singles draw, a 16-player doubles draw, and a qualifying tournament to determine additional main draw spots.

Tournament Director Mark Vellek expressed excitement about the event, highlighting the unique opportunity for fans to witness world-class tennis up close. Additionally, the tournament will engage with the community through special events like Kids Day and local tie-ins, such as awarding a wild card to the South Dakota Adult Open men’s singles champion.

As the countdown to the MarketBeat Open begins, anticipation is building for a week of thrilling matches and a showcase of talent in Sioux Falls. Tickets for the event will go on sale on Aug. 26, offering tennis fans the chance to be part of this historic moment in South Dakota’s sports history.