Massachusetts Attorney General states that Artificial Intelligence must adhere to consumer protection laws

Massachusetts Attorney General Andrea Campbell has issued a new legal advisory on the use of Artificial Intelligence (AI), emphasizing that the state’s consumer protection laws must be adhered to. In her statement, Campbell highlighted the potential benefits of AI technology but also warned of the risks it poses to consumers.

The advisory specifically addresses the use of AI in generating “deep-fake” images and voice-cloning technologies, stating that such practices could violate state laws protecting consumers from deceptive practices. Campbell emphasized that it would be illegal to use AI for fraudulent purposes, misrepresent its capabilities, or compromise consumer safety.

As the use of AI becomes more widespread, Campbell’s advisory serves as a reminder that existing consumer protection, anti-discrimination, and data privacy laws apply to AI technology. Major companies like Google, Amazon, and Apple are already utilizing AI in their products, and Campbell’s office is prepared to enforce these laws accordingly.

The attorney general’s caution comes at a time when AI is experiencing a boom across various industries, from tech giants using it in voice-activated technologies to car companies implementing it for automated driving. The advisory serves as a proactive measure to ensure that AI is used responsibly and ethically in Massachusetts.

Campbell’s message is clear: while AI has the potential to revolutionize society, consumer protection must remain a top priority. By issuing this advisory, she is taking a proactive stance to ensure that AI technology is used in a way that benefits society without compromising consumer rights.