McDonald’s Chief Financial Officer Plans to Introduce Larger Burgers and Conduct More Meat Testing in the Coming Year

McDonald’s Unveils Larger Burger in Select Markets

After months of testing and teasing modifications to its original burger, McDonald’s is now revealing a major change that customers will notice – the size. In a recent call with analysts, McDonald’s Chief Financial Officer Ian Borden announced that the chain will be testing a larger burger in select markets later this year.

Borden stated, “As we look to further build on our leadership in beef, our team of chefs from around the world have created a larger, more satiating burger. We’ll be testing this burger in a few markets later this year, ensuring that it has universal appeal before scaling it across the globe.”

This move comes as no surprise, as Borden had previously hinted at the opportunity to create a larger-sized offering. In the mid-90s, McDonald’s attempted to introduce “premium” burgers with different toppings and offerings, but was ultimately unsuccessful.

The chain’s growth plan, which includes creating a new version of its burgers with an estimated 50 modifications, has been well-received. Other changes include swapping the Big Mac’s sesame seed bun with “buttery brioche” and adding more of the cult-favorite “special sauce.”

McDonald’s reported positive Q1 2024 earnings, with a 2% quarterly jump in global comparable sales growth. CEO Chris Kempczinski emphasized the importance of delivering value and outstanding execution in their restaurants to continue earning customer visits.

With this exciting new development, McDonald’s is poised to capture the attention of burger lovers around the world. Stay tuned for updates on when the larger burger will be available in your area.