McDonald’s clarifies $18 Big Mac meal as an ‘exceptional’ pricing anomaly amid reports of exaggerated price hikes

McDonald’s Fights Back Against Exaggerated Price Increase Claims

McDonald’s is pushing back against viral tweets and media reports that have claimed the fast-food chain has significantly raised its prices. In a statement on the company’s website, McDonald’s U.S. President Joe Erlinger refuted claims that the price of a Big Mac has doubled since 2019, stating that the average cost has only increased by 20.5%.

Erlinger emphasized that McDonald’s is committed to providing accurate information to its customers, especially in light of recent reports that have caused confusion and frustration among franchisees. He acknowledged that while some prices have increased, such as the medium fries which have seen a 44% jump, the overall average price increase for all menu items over the last five years is 40%.

The company’s response comes as McDonald’s has experienced a slowdown in store traffic due to inflation concerns, prompting the chain to promise more deals for customers. Next month, McDonald’s plans to introduce a $5 meal deal across the U.S. that will include a sandwich, four-piece McNugget, small fries, and a small drink.

Erlinger expressed hope that customers will find these upcoming deals “meaningful” and reiterated the company’s commitment to providing value and affordability. With franchisees owning and operating 95% of U.S. McDonald’s locations, the chain is working to minimize the impact of price increases while adapting to changing market conditions.