McDonald’s Introduces New “Grandma McFlurry” Flavor with a Nostalgic Twist

McDonald’s is set to launch a new addition to its dessert menu, the “Grandma McFlurry,” starting May 21. This limited-time offering pays homage to the comforting treats often associated with grandmothers and blends syrup, vanilla ice cream, and candy pieces — and is a nod to a Gen Z-centric TikTok trend.

“Grandmas have always held a special place in our hearts, and today they’re having a major moment influencing culture,” Tariq Hassan, chief marketing and customer experience officer at McDonald’s, said in a statement. “The Grandma McFlurry tastes like a trip down memory lane, and we’re excited to give our fans that experience while honoring the grandma-figure in all our lives.”

The fast-food giant describes the Grandma McFlurry as reminiscent of “grandma’s favorite treat that she hid in her purse,” though McDonald’s has not disclosed the exact flavors of the candy pieces. However, speculation on Reddit suggests that the candies might be butterscotch, akin to Werther’s Original, a nostalgic favorite. Regardless, McDonald’s believes the treat has had a special edge since it started working on the recipe.

The new dessert option taps into the “grandmacore” aesthetic currently popular among Gen Z on TikTok. This trend draws inspiration from cozy, grandmotherly interests such as knitting, baking, and an overall sense of nostalgic comfort.

McDonald’s is innovating to attract budget-conscious consumers amid recent sales struggles driven by inflation-weary customers who are opting for home-cooked meals over dining out. The chain plans to introduce a $5 meal deal next month.