McDonald’s USA President Denies Price Gouging Allegations as ‘Inaccurate’

In response to recent reports of skyrocketing menu prices at McDonald’s, the president of McDonald’s USA, Joe Erlinger, has penned an open letter to customers addressing the issue. Erlinger refuted claims that the famous burger chain has raised prices significantly above inflationary rates, stating that most McDonald’s are owned by franchisees who set menu prices to cover the increased costs of running their businesses.

Despite the explanation, Erlinger acknowledged that the sight of an $18 Big Mac on a menu in Connecticut is concerning, even to him. He emphasized that inflationary pressures have impacted all sectors of the economy, including the fast-food industry, but assured customers that McDonald’s menu prices have risen less than the rate of inflation and remain competitive with other quick-service restaurants.

McDonald’s has faced backlash over reports of exorbitant prices, with a recent study claiming that prices have increased significantly. However, the chain has refuted these claims, stating that the average prices listed are inflated and not an accurate representation of historical or current pricing.

Looking ahead, McDonald’s is focusing on introducing menu changes and value deals to retain customers and keep prices affordable. The chain’s CEO, Chris Kempczinsk, has emphasized the importance of affordability and value for customers, reaffirming McDonald’s commitment to upholding its leadership in the industry.

As McDonald’s continues to navigate the challenges of rising costs and customer expectations, Erlinger expressed optimism that the programs and initiatives being launched nationally and locally will be meaningful to customers. With a renewed focus on value, McDonald’s aims to maintain its position as a go-to destination for affordable and delicious fast food.