Mercedes-Benz Malaysia Introduces New Star Elegance Lifestyle Retail Concept

Mercedes-Benz Malaysia is revolutionizing the luxury automotive retail experience with the launch of Star Elegance at Hap Seng Star Bukit Tinggi. This cutting-edge lifestyle retail concept combines wellness and luxury to provide customers with a one-of-a-kind experience.

Amanda Zhang, CEO & President of Mercedes-Benz Cars Malaysia, expressed the brand’s commitment to enhancing the luxury experience for customers. She stated, “Today, Mercedes-Benz Malaysia is pioneering an industry-first by integrating a wellness-centric approach into our retail environment. The Star Elegance concept seamlessly blends innovative retail experiences with meticulously curated lifestyle elements, creating a holistic and unprecedented luxury experience for our customers.”

Edmin Naidoo, Vice President of Customer Services at Mercedes-Benz Cars Malaysia, highlighted the transformative impact of Star Elegance on meeting the diverse and sophisticated needs of customers. He emphasized the brand’s dedication to customer-centric innovation and shaping the future of luxury experiences.

Based on insights from nearly 400 customer focus groups, Star Elegance aims to cater to key customer interests. An overwhelming 94% of surveyed customers find the lifestyle retail concept appealing, with 91% expressing interest in patronizing a lifestyle shop while their vehicle is being serviced.

The Star Elegance experience includes a range of wellness services such as a nail spa, with plans to expand offerings through new brand collaborations. Customers can also enjoy amenities like the Mercedes-Benz Café and shop from an eco-conscious collection reflecting the brand’s commitment to sustainability.

In addition, Star Elegance provides state-of-the-art charging solutions for electric vehicle owners and the Mercedes me App Digital Extras to enhance overall car ownership. Mercedes-Benz Card holders can enjoy perks such as a 10% discount on parts, merchandise, and accessories, as well as 10x TreatPoints at the Hap Seng Star Bukit Tinggi location.

Mercedes-Benz Malaysia is also leading in luxury electric vehicles with the introduction of four new EQE variants. The all-new EQE 350+ sedan and EQE 350+ SUV, available in Electric Art and AMG Line trims, showcase the brand’s commitment to luxury, performance, and advanced technology. These models come with innovative features like the 22 kW onboard AC charging system, rear axle steering, a panoramic sunroof, and DIGITAL LIGHT, along with a 10-year battery warranty or up to 250,000 km for reliability and peace of mind.

With the launch of Star Elegance and the introduction of new EQE variants, Mercedes-Benz Malaysia is setting a new standard in luxury automotive retail and electric vehicles. Customers can expect superior engineering, exceptional design, and cutting-edge technology that redefine the luxury driving experience.