Meta Platforms, the parent company of Facebook and Instagram, is set to revolutionize the world of advertising with its latest announcement. The tech giant revealed on Tuesday that it will be expanding its suite of generative AI ads products to offer tools that can automatically create variations of images and overlay text atop them.
The tool, which will launch in test form without watermarks, aims to streamline the creative process for advertisers by automating the generation of image variations. John Hegeman, Meta’s head of monetization, explained that the company is still working on guidelines for labeling ads created using the tool, with plans to share them globally by the end of the year.
This move comes as Meta invests heavily in building and supporting its generative AI models, positioning itself as a leader in the field of AI-driven advertising. Google, a fellow digital ads giant, made a similar announcement in February, highlighting the growing trend towards automation in the industry.
With Meta’s image generation tool, advertisers will have the ability to upload images of their products and generate multiple versions, adjusting elements like orientation and settings. The tool also offers text-generation capabilities for headlines and key selling points, as well as the option to overlay text directly onto images.
While advertisers have eagerly embraced AI tools for campaign placement, there is some hesitation around generative AI tools. Concerns have been raised about how tech companies will use uploaded images and the potential misuse of intellectual property. Despite these reservations, the industry is moving towards a more automated and efficient future in advertising.