Meta Verified expands its presence in India and Brazil, introduces additional AI tools for businesses on WhatsApp | Tech News

Meta, the parent company of WhatsApp, has announced the rollout of ‘Meta Verified’ in India, Brazil, Indonesia, and Colombia, with the aim of bringing ease of doing business on the messaging platform. The announcement was made by founder and CEO Mark Zuckerberg at Conversations, the annual business messaging event in Sao Paulo.

Zuckerberg revealed that businesses using Meta Verified will receive enhanced account support, including impersonation protection, and will have the ability to use WhatsApp across multiple devices for their employees. Additionally, Meta is expanding the ways businesses can support their customers by introducing voice calls on the WhatsApp business platform for more complex queries.

The social media giant also unveiled a range of features powered by artificial intelligence (AI). AI will play a crucial role in providing access to different languages on WhatsApp, with Meta AI set to launch in Portuguese next month, along with several other languages. Zuckerberg emphasized that the vision is not just to build a single AI assistant but to enable various AIs that can serve different purposes, including for businesses.

Moreover, AI will help businesses better engage with users by allowing them to deliver messages to customers who are most likely to be interested, thanks to Meta’s AI systems recommending the right subset of recipients. This move signifies Meta’s commitment to leveraging AI to enhance the user experience and streamline business operations on WhatsApp.