Mexican-American Entrepreneur Challenges Biases About Mexican Cuisine with Diverse Products, Brand Now Available in Over 11,000 Stores Across the Country.

SOMOS Foods: Bringing Authentic Mexican Cuisine to American Homes

Miguel Leal, co-founder and CEO of SOMOS Foods, is on a mission to revolutionize the way Americans experience Mexican cuisine. Together with his co-founders Daniel Lubetzky and Rodrigo Zuloaga, they are introducing the diversity of Mexican cuisine to households with meals that are easy to prepare and delicious to eat.

Leal emphasizes the importance of demystifying Mexican food, which has often been misrepresented in the American market. He points out that many Mexican offerings in retailers are Americanized versions that do not accurately represent the rich and diverse flavors of authentic Mexican dishes.

In just under three years, SOMOS has made a significant impact, with their products available in over 11,000 retail locations nationwide. The brand’s commitment to supporting the Mexican community is evident in their sourcing of ingredients and partnerships with Mexican suppliers and vendors.

Despite the challenges of building and scaling a business, Leal has learned valuable lessons along the way. He emphasizes the importance of paying attention to accounting details, meeting customers where they are, and leveraging different strengths when building a business with others.

As SOMOS continues to grow, Leal, Lubetzky, and Zuloaga are not only strengthening their business but also their friendships. Their shared passion for authentic Mexican cuisine and dedication to success are driving them forward, with the ultimate goal of seeing SOMOS Foods thrive in the market.