Michael Jordan and Caitlin Clark Star in Gatorade’s Nostalgic Advertisement

Gatorade, the iconic sports drink brand, is taking a trip down memory lane with a new commercial that pays homage to its famous “Is It In You?” campaign from the ’90s. The original ad featured basketball legend Michael Jordan, showcasing his intense athleticism and determination with Gatorade-colored sweat.

Now, Gatorade is bringing back the beloved campaign with a modern twist, featuring a new generation of sports stars including WNBA draft pick Caitlin Clark, Buffalo Bills quarterback Josh Allen, and NBA player Jayson Tatum. The 60-second commercial, narrated by Jordan himself, made its debut during Game 4 of the NBA Western Conference Finals and will continue to air throughout the summer.

Gatorade’s Chief Brand Officer, Anuj Bhasin, expressed the brand’s commitment to celebrating athletes’ inner drive and unique talents. The return of “Is It In You?” serves as a reminder of the unwavering passion that fuels athletes, regardless of the changing sports landscape.

In related news, Michael Jordan recently made headlines for his generous donation of $10 million to the Make-A-Wish Foundation, further solidifying his legacy as a champion both on and off the court. Gatorade, owned by PepsiCo, continues to thrive as a key player in the sports beverage market, with PepsiCo reporting strong earnings in the first quarter of 2024.

As Gatorade’s nostalgic campaign gains momentum, fans can look forward to seeing their favorite athletes embody the brand’s message of determination and resilience both on and off the field.