Milford small business owner concerned about potential layoffs due to TikTok ban

BOSTON – The rise of TikTok Shop has revolutionized the way small and medium-sized businesses operate, with millions of dollars in sales being generated through the app. One such success story is Michelle Silva, a Milford mom who owns Kali Rose Boutique and employs dozens of other moms. However, with President Biden signing legislation that could potentially ban TikTok in the United States, the future of these businesses hangs in the balance.

Silva’s inclusive-sized clothing business saw a massive surge in sales after joining TikTok Shop, with orders jumping from 400 to 5,000 overnight. The platform has been a game-changer for her, allowing her to expand from a garage operation to a 30,000 square foot facility in Woonsocket, Rhode Island.

The looming threat of a TikTok ban has left Silva and other business owners anxious about the future. Layoffs and financial losses could be on the horizon if the ban comes into effect. Cybersecurity expert Peter Tran advises businesses to diversify their platforms to mitigate risks.

TikTok’s addictive nature and influential power have made it a vital tool for businesses looking to reach a wider audience. Influencers like makeup artist Mikayla Nogueira have amassed millions of followers, driving sales and brand awareness.

The economic impact of a TikTok ban could be significant, with billions in tax revenue and thousands of jobs at stake. Silva and her employees are hopeful for a resolution that allows them to continue thriving on the platform.

As the deadline for TikTok to find a U.S. buyer approaches, the future of these businesses remains uncertain. The potential loss of TikTok could have far-reaching consequences for the digital economy and the livelihoods of many entrepreneurs.