Seoul Milk’s new ‘A2+ Milk’ TV advertisement featuring actress Park Eun Bin has caused quite a stir among Korean netizens. The advertisement, which showcases Park Eun Bin alongside three child models, has sparked curiosity about the identities of the child models who appeared in the ad.
However, it was later revealed that the faces of the child models were actually created using artificial intelligence (AI) technology, overlaying Park Eun Bin’s face. This revelation surprised many netizens, who commented on the striking resemblance between the actress and the child models.
Seoul Milk explained that the advertisement was meant to illustrate Park Eun Bin’s growth stages, from kindergarten to adolescence and adulthood, reflecting changes in the product packaging. A representative from Seoul Milk Cooperative stated, “We believe that Park Eun Bin, who has steadily built her acting career since her childhood, perfectly embodies the fresh concept of our milk advertisement.”
This use of AI technology in advertisements is not a new phenomenon. Recently, AI technology was also used in the popular Netflix drama ‘A Killer Paradox’ to replace the face of a child actor with the younger version of actor Son Seok Gu. The use of AI technology in such instances has raised questions among netizens about the ethical implications of using this technology without disclosure.
Overall, Seoul Milk’s innovative use of AI technology in their advertisement has sparked a conversation about the future of advertising and the boundaries of technology in the entertainment industry.