Ministry orders reclassification of ‘Bournvita’ from health drink category

The Ministry of Commerce and Industry has issued a directive to e-commerce platforms to remove drinks such as Bournvita from the category of “health drink.” This is a significant action focused on protecting consumers, especially youngsters. This ruling is in response to the National Commission for Protection of Child Rights (NCPCR) findings, which suggest that the current regulations do not define “health drink” in any particular way.

The Ministry of Commerce and Industry’s recent notification, dated April 10, emphasised the concerns raised by the NCPCR regarding the labelling of certain products as “health drinks.” The NCPCR, through its inquiry, concluded that there exists no clear definition of “health drink” under the prevailing FSS Act 2006, rules, and regulations.

Quoting the ministry notification, it stated, “All e-commerce companies/portals are hereby advised to remove drinks and beverages including Bournvita from the category of health drinks from their platforms.” This move underscores the government’s commitment to ensuring accurate product classification and safeguarding consumer health.

Prior to the ministry’s directive, the NCPCR had actively advocated for the removal of certain drinks from the health drink category. NCPCR Chief Priyank Kanoongo had formally written to the Ministry of Commerce and Industry, urging action against the mislabeling of products. The commission’s efforts reflect a proactive stance towards protecting children from potentially harmful dietary choices.

In response to reports highlighting concerns over products like Bournvita, the NCPCR highlighted the need for immediate action. The commission’s engagement with relevant ministries and departments suggests a collaborative approach towards addressing consumer safety concerns.

The controversy surrounding the classification of Bournvita as a health drink puts forward a broader issue of regulatory oversight and consumer awareness. The lack of a clear definition for “health drink” within existing food laws has led to uncertainty in product labelling and marketing.

The Food Safety and Standards Authority of India (FSSAI) has been called upon to enforce safety standards and guidelines effectively. Recent instructions from FSSAI to e-commerce portals against mislabeling further highlight the need for stringent regulatory measures.